The health supplement market started as an extra for your usual pills and food. Today, it has become increasingly popular due to more people being focused on wellness, immunity, fitness, and preventive care.
This has also led to a whole situation with liquidation and how brands and manufacturers release stock more often for liquidation and surplus goods. As a result, resellers have more opportunities to connect with the market and access items to start a business.
With the wide variety and mix that liquidation pallets come with, you can expect a great stock for inventory. From vitamins and powders to wellness products around protein pieces and pills.
You can take this opportunity to acquire high-demand inventory at attractive prices. Then, cater to health-conscious customers across multiple channels.
At Coastal Surplus Solutions, we have been offering assistance in connecting with surplus goods. You can contact us to get all the items you want and need, while we guarantee that the lots are high quality.
If you are scared of starting in the market due to popularity or other factors, remember there are several aspects to consider. Some include:
- How the business is growing and why.
- The target audience and customers for the surplus goods.
- How it continues to grow due to supplements becoming more affordable.
- The circular economy is also influencing the market as a trend.
What to Sell to Make it in the Health Supplement Liquidation Industry
Focus on what people are buying, but also on what comes on your pallet.
The beauty regarding liquidation lots is that they come with a mix of products. Vitamins, minerals, protein powders, gummies, and more. All of them can be sold at different prices depending on the demand.
You must also consider the brand of the supplements. Some sell better than others, like Whey Protein being a popular powder and supplement. Meanwhile, drugstore or supermarket brands move way slower.
What happens when you have such a mix of items here and there?
The best approach is bundling them. you want to move the slow-paced products by bundling them with the most popular ones. This helps you establish a good market and sell to your customers without them feeling overwhelmed or scammed.
With this in mind, you will be able to sell all the surplus goods from your pallets equally:
- Vitamins and minerals. You can place them in the fast-moving category for items with all the vitamins C, D, and B-complex. Along with minerals like magnesium and zinc.
- Protein and fitness supplements, like protein bars, plant-based powders, pre-workouts, and more.
- Wellness and specialty products, focused on herbal supplements, probiotics, and even detox and cleanse kits.
Thriving in the Industry: Make Profits with Health Supplement Liquidation
Most of the time, your supplier for health supplements won’t be the brands themselves. Although you can access pallets from direct liquidation, this is not the norm, it is the exception.
Hence, take the time to navigate surplus and liquidation with care. As mentioned by FasterCapital, you want professional and strategic sourcing when unsure about what to do.
However, among the steps and considerations you should have, there are:
- Verifying product authenticity and compliance.
- Check expiration dates.
- Review manifests thoroughly.
- Bundle complementary products.
- Educate customers.
- Leverage multiple platforms for sales.
Feel free to contact us if you want help or if we can support you in any way to work on your surplus business.
