Why are sales changing every day? It is all because of the Internet and how new media and channels have changed the way sales are handled from both the seller and buyer’s sides. The world of surplus sales in specific, is undergoing a dramatic transformation, thanks to the explosive growth of TikTok Shop.
What started as a new social media for everyone, because a competitive marketplace where everyone has an opportunity to sell. This shop option was once the domain of warehouse clearances and discount bins.
However, TikTok has emerged as a powerful engine for “liquidational” commerce because of how fast items leave inventory. It is easy to connect with buyers, ship items, and handle the surplus chain.
This trend of using TikTok is reshaping how overstock, short-dated goods and surplus items reach consumers. In an overview, everything becomes more accessible and immediate.
Coastal Surplus Solutions stays up with trends and how they can move wholesale and resale businesses. Hence, we have placed a lot of focus on how TikTok is driving sales with the items that are given a second chance.
TikTok Shop: The Digital Discount Bin
Simple and easy. This is what TikTok had been all about for the past few years. People creating content and making sure they connect with millions or billions.
However, the platform has its own shop, which is what has drifted the attention from what seemed like an inoffensive platform to what can be a massive change in sales.
TikTok shop is a go-to liquidation outlet by brands, especially in categories like beauty, wellness, and consumer packaged goods. These are the main items that even content creators advertise in their videos or get paid for.
What makes the platform one of the best markets for surplus goods is how products that once lingered on shelves or in warehouses are moved to the listing. They are added to the shop and offered through deep discounts.
This allows each product to find new owners instead of ending up in landfills or becoming waste.
What sells the most in the shop is anything from premium snacks to cosmetics. All of them with 50% or more discount, making them be sought by even other resellers.
Following LinkedIn’s research, these items, along with drinks and perishables, are commonly seen in TikTok shop because of their best-before dates are approaching. Many of them are also excess stock.
But how does this transform sales as a whole?
TikTok Shop has taken the role of the traditional warehouse sale, but digital and better.
With the added power of algorithm-driven discovery and influencer marketing, it is better than waiting for people to go to the site and buy items.
For brands in specific, it helps them:
- Move inventory quickly.
- Reach a massive, engaged audience.
- Speed and scale are well-balanced.
Viral Demand and Real-Time Surplus Sales
Since TikTok is a platform that creates demand with all advertisement and algorithm, it drives more businesses.
The way it is able to instant sell-through and respond to the demand is what makes it viable for everyone.
Short videos and live streams drive engagement, and over 50% of the viewers or users make actual purchases after seeing them.
With the “Yellow Basket” feature and direct checkout options, the purchase process is seamless and faster.
It also reduces friction and turns impulse interest into an immediate sale. While this is not the best for users trying to save, it is the best for businesses and resellers.
Entertainment and commerce combination is what makes TikTok viable and a driving force in the surplus market. They are not overlooked and instead, everyone is shifting to surplus and not brand-new pieces from retail.
The New Playbook for Surplus Sellers
Any surplus seller must be on the platform.
While traditional warehouses or regular marketplaces operate well, they limit how much sellers can do.
They are not as fast in terms of moving inventory, and can bring issues when with items that expire.
What you want to do is get on TikTok, ride its impact, and work around the benefits offered by the shop:
- Accelerates inventory turnover: You are able to sell faster. This not only brings more profit in no time but also reduces costs. You don’t have to spend as much in storage or logistics.
- Leverages influencer power: You don’t have to put much effort into your advertising. Creators and affiliates act as your salespeople, leading traffic to your surplus listings. While it varies, the fact the main option is connected to the shop opens the channel to get free advertising.
- Enables dynamic pricing: If you are a seller, you can adjust prices in real time, making it easy to work on your prices. This also benefits you if you are the buyer looking for great deals.
Is Everything Perfect with TikTok?
Balance benefits and disadvantages.
While TikTok’s liquidational commerce model offers huge changes and with them, opportunities, it also rises questions about integrity and image.
This not only applies to high-end brands but also your own surplus business. Going into this shop will eventually lead to how low your prices go and if your products are actually good, even when they are.
The Institute for Supply Management has expressed its concern in how deep discounting can erode perceived value. The speed of viral trends means sellers must be prepared to fulfill orders quickly, and manage unpredictable demand.
You need to balance how this fast-paced market benefits how your business is seen. However, surplus buyers or liquidator buyers benefit from it the most.
Maybe you are a contractor going for surplus goods because it is cheaper. You can find safety gear, drywall, and many materials for your projects.
It still falls into the question of whether these products will be of good quality when the market continues having this pace.
Coastal Surplus Solutions: Your Partner in the TikTok Era
How can we move your business in this era?
Our team helps resellers capitalize on the new idea of surplus deals. With our expertise in sourcing, quality assurance, and logistics, we work to take full advantage of platforms like TikTok.
They just become another sourcing place that we have conquered to find what you need.
Once we find your surplus goods under the best conditions and terms, we proceed with purchases with usually low minimum order quantity.
We streamline the process, move your inventory quickly, and help you maximize value.
Contact us to get access to the best support and buy in bulk even when it is on this new rising platform.
