Social media has reshaped how everything is done, especially businesses. With platforms like TikTok and Instagram evolving into power hubs for bulk buying and liquidation deals, people are moving away from regular platforms.
Instead of going to their local markets or sites, people go on social media and search hashtags such as #LiquidationFinds.
This one and many more have become magnets for resellers and people wanting to save a bit more money.
Is it working? Absolutely. It is possible to hunt for trending surplus lots and find gold. As a result, social feeds have been turned into dynamic marketplaces across 100+ industries.
At Coastal Surplus Solutions, we understand what it takes to be part of the social network. Hence, we have researched and curated these “trending surplus lots.” This has been done with the goal of helping social-savvy resellers capitalize on this surge.
We connect you with the hottest deals and ensure you are not scammed in the process.
But how has bulk buying been shaped by social media? And how do resellers leverage these trends with their businesses?
We explain it right below.
The Rise of TikTok and Instagram as Bulk-Buying Hubs
While multiple e-commerce platforms are alive in 2025, social media has been taking over.
TikTok and Instagram play key roles in how sales move in any business. What started as advertising and exposure moved to be the main center of the sales itself.
With integrated shopping features, live events, and influencer-driven content, it is comfortable to facilitate the buying experience.
It becomes even seamless to the customers since it appeals to the entire community as they navigate their favorite content. This is key when considering that current customers are the younger demography, who are tech-savvy audiences.
According to a 2024-2025 report on TikTok consumer purchasing behavior, over 55% of Gen Z users have made purchases using the app directly. No middlemen, no extra platform or steps. All within TikTok.
They were attracted by exclusive deals stores launched on social media while mixing them with engaging content. This blends entertainment with shopping, making it the best place to relax and achieve profits.
The business-to-person model is a common approach on these platforms, but B2B is just as impressive.
Small businesses and resellers use TikTok and Instagram to discover and buy surplus inventory in bulk. Many of the ways they achieve this is by using hashtags like #LiquidationFinds or #SurplusGoods that highlight trending lots and deals.
Instagram does not fall behind when compared to TikTok.
It drives similar commerce growth, with 29% of social media users reporting shopping on Instagram Shop. This is only in 2025.
Total Retail’s research mentions how the platform’s visual-first approach and influencer collaborations make it attractive. It is the ideal space for resellers to spot trends and find surplus products.
Curating Trending Surplus Lots for Social-Savvy Resellers
Is it that simple to utilize social media? Not quite.
The challenges surround the quantity. There are multiple resellers, options, and people selling in bulk.
It is difficult cutting through the fake options and trying to find reliable suppliers or even customers for your sales.
Identifying what surplus lots are truly trending and profitable is just another challenge.
This is when we come as game-changers since we go over the entire steps and process.
Coastal Surplus Solutions helps you to:
- Monitor social commerce trends and hashtags to spot high-demand surplus lots.
- We curate and verify these lots. This is before connecting you with them, since we have to make sure quality is fulfilled.
- Our recommendations and services are tailored to your needs and based on market demand.
- By leveraging data from TikTok and Instagram shopping behaviors, we optimize sourcing. This maximizes profits and time.
Curating is an exhausting process, but it will achieve cost and time reductions in your business. Allow us to do it for you and help connect you with surplus lots.
This can be for trends in any industry, such as new book editions and packaging for bookstores, depending on what people are reading. Maybe dental equipment for a healthcare facility or private clinics.
Why Social Commerce Matters for B2B Surplus Reselling
According to the Business Matters report, social commerce is projected to hit $2.2 trillion globally in 2025. This is driven by trust in influencers and the seamless integration of shopping into social feeds.
The way this influences B2B surplus resellers is:
- Gaining direct access to trending inventory.
- This inventory sells for higher interest and returns (profits).
- Brings opportunities to engage with niche communities.
- Enhances the ability to move surplus goods easily.
We can assist you by working through your needs, what goods you are looking for, and sourcing them.
Our team works as your sole sourcing partner, streamlines logistics, and helps you work through every part of the process.
Contact us today and expand your B2B commerce with us and social media.
