Makeup liquidation lots are often misunderstood as pallets with many drugstore brands or low-quality options. However, they come with top-tier brands like MAC and Urban Decay. This means you can purchase the lots without overthinking whether this will represent a loss in the short- or long-term.
What could you do with these pallets? In depends on who you are and how you want to approach this.
If you are a reseller, you can profit from getting the lots as you can pay only a fraction of retail price per item. If you buy in bulk, you will get even more discounts, which helps you establish great profits when preparing the items for resale.
For buyers and users of the items, this will vary depending on the size of the lot. If you have access to a smaller option, you can save costs by getting the items you use almost daily.
With the beauty industry’s continued growth and consumers seeking classic and modern products, we can tell you this is a great market to incur.
Just take the time to work through this and how you can access liquidation pallets with top brands worth selling.
Should You Sell All Categories and Brands with Makeup Liquidation Lots?
Yes, and no.
Liquidation lots always vary and come with a mix of items. You will find top-tier brands, but also lower quality options in several products.
Knowing what to sell and for how much to sell them will determine if it is worth including them within the categories and inventory.
At Coastal Surplus Solutions, we have sourced items for multiple resellers and retailers. In the process, we have noticed that these categories perform well when going for surplus goods:
- Face Products.
This includes foundations, concealers, powders, and highlighters. However, you are not limited to them as you can find variations from new products or released within that year. It will be based on the time of the year and when you are getting the pallet.
- Eye Makeup.
The most common items are eyeshadow Palettes, especially from brands like Urban Decay and its limited-edition palettes. Some of them include the Disney Alice Through the Looking Glass collection and other highly sought after products.

Anything with great pigments and unique themes will sell. MAC offers versatile palettes catering to both everyday and dramatic styles, which come in several lot options.
Products designed for volume, length, and precision, including Urban Decay’s long-lasting mascaras and MAC’s iconic eyeliners. However, the exact quality and specific collection will not be determined until you work on the manifest and review it accordingly.
- Lip Products.
Balms, lipsticks, lip glosses, pencils, and more.
They come in many subcategories based on the pigment or specific product line.
How to Profit from Makeup Liquidation Lots
Take the time to determine how you will approach it.
Many people underestimate the time it takes to connect with items, surplus goods, and liquidation lots. And when they do connect with them, negotiations don’t always go as planned.
If you feel overwhelmed, looking for professional and strategic sourcing is your best option, as mentioned by FasterCapital.
We can support you through this or, at least, guide you in how to work with all the brands and makeup products.
Feel free to contact us and learn how to profit from these sought-after lots.


