When choosing to invest in a market, it isn’t always about costs and items only. Following trends and understanding how changes are making it grow will lead to a good option in terms of investment.
In 2025, the quest for comfort, health, and sustainability within the home environment is stronger than ever. This is one of the reasons why home comfort liquidation comes as a good market to invest for resellers, but also for general buyers and users.
What is driving this change? As more people embrace the trend of “turtling”—spending more time at home due to economic pressures and lifestyle preferences—products that enhance indoor wellness are in high demand.
This has created a thriving market for home comfort liquidation. These lots often feature surplus humidifiers, air purifiers, and wellness equipment that offer affordable ways to improve air quality. Anything that makes you feel at home and more comfortable is welcome and can be good to profit from.
At Coastal Surplus Solutions, we have experienced the entire growth of this market. As sourcing partners, we have made sure to bring our clients the best lots and ensure they can profit from them.
About 5 years ago, the requests for these pallets were low. However, in 2025, we receive requests for them on an average of 7 out of 10 clients. This shows the growth in the entire market and how resellers are choosing to invest in it.
Why Home Comfort Products Are Essential in 2025
Indoor air quality (IAQ) remains a top priority for homeowners.
Despite a general decline in pandemic-related health concerns, over half of homeowners still cite IAQ as a key factor affecting their well-being.
With people spending about 90% of their time indoors, according to the EPA, maintaining clean, well-humidified air is critical to comfort and health. However, this cannot be done without the right systems, especially in places where humidity lacks for weather reasons.
Additionally, sustainability and eco-conscious living are shaping consumer choices.
Over 50% of consumers say sustainability is important when selecting home products, and many are willing to pay more for eco-friendly options. This aligns perfectly with the growing availability of surplus and liquidation home comfort products. After all, they promote the entire benefit of energy-efficient and environmentally responsible designs.
Eco-conscious buyers have become more of a norm than an exception due to recurring worries about the planet. How to move waste away from landfills and simply connect with more than the usual retail.
All of these aspects together only fuel the entire industry.
What Resellers and Buyers Should Prioritize in Home Comfort Liquidation Lots
Liquidation lots commonly feature a broad range of wellness-enhancing devices. You will access variety, mixes, and never single items in a lot. This is part of the beauty of going for liquidation lots.
This variety and opportunity to connect with multiple items allows resellers to stock inventory. While it isn’t well-received by standard buyers, it is a matter of considering the pros and cons.
The top items you can find and should aim for include:
- Humidifiers. Ultrasonic, evaporative, and warm mist models. You can find all types within a lot on depending on the variables. The idea is to get options that are optimal for indoor humidity. Also, in helping reduce respiratory irritation and static electricity.
- Air Purifiers. HEPA filters, activated carbon units, and smart purifiers.
- Wellness Accessories. Essential oil diffusers, air quality monitors, and multi-function climate control devices.
- Replacement Filters & Parts. High-demand consumables that ensure long-term performance of comfort devices.
What you need to pay attention to the most is the condition of these items. Are they used? Refurbished? New? From overstock? Or what is their actual source and reason for being liquidated?
This will establish and change the price of many items for the final buyer.
How Coastal Surplus Solutions Changes Opportunities
As mentioned by the Small Business Bureau, having professional sourcing can change everything for your business. Hence, relying on experts is not a bad option to guarantee the best lots.
Take the time to contact us and work with our team.
We have been sourcing home comfort liquidation humidifier items for a long time and are happy to always help when possible.
Contact us today and get all the help from us.
