Liquidation pallets of brand name toys, especially LEGO, Barbie, and other top franchises, offer resellers a way to make profits. This is mostly fueled by a practical way to access high-demand inventory at a fraction of retail cost.
While not all liquidation pallets are worth the investment, most of them work around variety and mix. You can find great options and resell everything in the pallet as long as you review the manifests and prepare accordingly.
The liquidation industry takes time, but it is worth it when you manage to establish a process. It is even better when you work around toy liquidation lots, as even adults love them. however, as they tend to be out of price for most, they ignore the option of purchasing them.
The surplus option allows them to consider more items, go for options like LEGO sets, and enjoy. Or, simply, provide their children and loved ones with their favorite toys.
In 2025, the toy market is shaped by shifting consumer habits, the rise of “kidult” buyers we were mentioning, and a growing appetite for collectibles and nostalgia-driven play.
Understanding how to source, prepare, and sell surplus toy inventory is key to success in this dynamic sector. Hence, think about this as an entire process and not simply a buy-sell dynamic of the pallets.
What’s Inside Toy Liquidation Pallets?
It varies depending on the brand, the liquidator, and how you are sourcing your pallets. However, for the most part, toy liquidation that is worth your investment focuses on LEGO, Barbie and similar popular brands.
This means the whole variety of the items will be mixed. The same occurs with their condition. Since items can be returned goods, overstock, new, or open-box pieces, their condition is not always the same. This affects their price and how you can sell to customers.
This applies to any pieces or sets you can find, including:
- LEGO Sets. From classic bricks to licensed collections, including both current and discontinued lines.
- Barbie Dolls & Playsets. Core dolls, themed collections, Dreamhouses, and limited-edition releases.
- Other Brand Name Toys. Hot Wheels, Nerf, Play-Doh, action figures, plush, board games, and trending collectibles.
Key Trends Shaping Toy Liquidation in 2025
What can make you profit in this industry?
You want to focus on the trends. While the purchase of surplus toys won’t go anywhere, it is certainly driven by a few aspects.
These will help you shape your business and adapt more to the options in the market. After all, your goal isn’t to stick to the bare minimum, but rather maximize your profits.
For this, you have to worry about trends and how they work as a whole.
- Kidult Craze. Adults now account for nearly 30% of global toy market revenue. This drives demand for premium, nostalgic, and collectible toys.
- Purposeful & Sensory Play. Toys that encourage creativity, stress relief, and hands-on engagement are in high demand.
- Sustainability & Eco-Play. Eco-friendly materials and reusable packaging are increasingly important to buyers and can add value to surplus lots. According to the Green Living Blog, working on surplus and around liquidation puts you in a favorable market. You get to work with the circular economy, and reach a broader audience.
- Digital & Subscription Models: While digital play is rising, physical toys remain strong sellers, particularly in the resale and liquidation space.
Prepare for Your Surplus Selling
At Coastal Surplus Solutions, we can lend a hand or two when working on toy liquidation.
Our team is committed to sourcing your goods, handling logistics, and taking care of shipping and delivery. It will be organized and taken care of in a way that you can maximize all your profits.
Feel free to contact us if you want more information and tap into this market today.
