Wellness products have been in demand for years. The obstacle for people to get them? The usual high price.
While some can be obtained with lower prices and specific tags, you notice they are more of an extra. In other words, not really a necessity that is worth, for many, to follow along with.
However, with the industry’s popularity and surge in 2025, more liquidation pallets and lots for this market are being sold. Be it from the brands and specific companies or by resellers that help move away excess and specific products.
This opened the option for resellers and retailers to access the products at a fraction of retail price. Then, offer them at great prices thanks to the cheap tag they came with.
Fitness products, nutritional supplements, gear, and health pieces for many. It is possible to find many options and a mix of products for surplus.
Coastal Surplus Solutions can help you access specific brands and products if needed. Since liquidation lots vary a lot for this market, trying to connect with high-quality products can be tough.
We are here to help you streamline the process and make this worth your time and capital.
But is this market something you really want to invest in? If it is booming, doesn’t this mean there is a lot of competitiveness and many resellers going around?
What we can tell you is: there is space for everyone.
Market Momentum and Consumer Trends
The global wellness market is projected to surpass $6 trillion, with fitness, nutrition, and health products playing a central role in this growth. This is the first sign that you are about to bet on the right market.
Then, younger generations, particularly Millennials and Gen Z, are spending significantly more on wellness. This is in comparison to older demographics, prioritizing self-care, mental health, and physical fitness.
This demographic shift fuels demand for diverse wellness products and for more affordable options. From protein powders and vitamins to yoga mats and smart fitness devices.
According to recent industry reports, wellness products—especially branded and high-quality items—are among the fastest-growing categories in liquidation sales. 90% of the time, they sell out quickly and drive a high profit margin for resellers.
Consumers are also increasingly seeking products that support stress relief, mental clarity, and overall balance. However, they want and need them with prices that don’t affect the rest of their finances.
What to Sell When Acquiring Wellness Product Liquidation
Since you will get pallets and surplus goods, you will connect with a mix of products.
Hence, you need to know what products are going to move fast and which ones will be the opposite.
From there, you can start making decisions and filter your liquidation pallets for future stock.
In our experience, most liquidation pallets that come with great items include:
- Fitness equipment and accessories. This ranges from resistance bands and dumbbells to work at home to recover tools and wearables.
- Nutrition and supplements. It can include protein powders, pre-workout, and vitamins.
- Health and wellness products, like mental health tools, stress-relief item, and hydration options.
Feel free to contact us if you want to tap into this industry and work through the entire project with professional help to support your business.
