For the longest time, perfumes were associated with high prices no matter the situation. “They are too expensive” or simply an investment and expense that wasn’t worth it. however, perfume liquidation pallets have changed this, which started partially because of the same situation regarding them being too expensive.
Top brands and specific manufacturers started experienced overstock and customer returns, especially during the pandemic. This led to slower inventory and sales, meaning they had more items unsold than not.
How do liquidation lots or pallets help these brands and businesses? It is all about moving inventory and focusing on bringing new items when others don’t sell. But for this, perfume manufacturers need to free capital and storage space.
This became a great business opportunity for resellers and surplus stores since they can access the lots. Then, acquire them from a fraction of retail price and plan for resale. This leads to great profits and starting a whole new business based on surplus perfumes and colognes.
The fragrance market is not going anywhere, so rest assured that if you decide to become a reseller in this industry, you have chances for profits.
What’s Inside Perfume Liquidation Pallets?
Are there always the same fragrances or specific brands? Not at all.
Unless you are getting the liquidation pallets directly from the brand, you will have a mix of different stores and collections.
The most common approach is having a few designer perfumes and colognes mixed with varied formats, scents, and lower quality options.
At Coastal Surplus Solutions, we help resellers connect with high-quality pallets. These always come with great options around designer perfumes and products. But more importantly, in great condition.
A few products you will find include:
- Designer perfumes and colognes. This is from brands like Chanel, Calvin Klein, Dior, Marc Jacobs, and more.
- Varied formats since they can come as body sprays, gift sets, travel-sized bottles, and much more.
- Diverse scents from floral to woody and oriental. All of them for both men and women.
The condition of the perfumes often ranges from factory-sealed products to minor box damage, but the content is intact.
How to Maximize Profits with Perfume Liquidation Pallets
It is a matter of being organized and having the right mindset for it.
For starters, you want to focus on how you can tap into the market. Is this going to be an easy process or does it require more time?
In most cases, resellers struggle while trying to access suppliers and the lots as a whole.
This is where you want to start and then learn about what is required to know the exact approach to your sales.
As professional sourcing partners, we have established tips that every reseller and surplus buyer should consider:
- Verify the authenticity of the products. Reputable suppliers always offer manifests and pictures before you purchase anything.
- Inspect packaging to determine whether the items are intact or not. This is crucial to also categorize the items for sale.
- Organize by brand and type. You want to have a clear inventory, followed by easier marketing and customer targeting.
- Create bundles and gift sets. This helps you move perfumes and colognes that are slow. However, without sacrificing your sales with the other items that sell more often.
You already have the advantage of following the circular economy by buying surplus. Hence, don’t hesitate to get started. Be organized and work around what you have and how you can get it done.
As highlighted by the Green Living Blog, you obtain cost reductions by simply working on the surplus industry. This is a major step to maximize your profits.
Feel free to contact us if you need help or more information.
