The makeup industry is always a good investment. While it feels a bit saturated and very competitive, there is always space for a new reseller, or simply to get your own items in discount.
This is because of the growing interest in new lines, products, and how each brand is always releasing a new product. It is quite a capitalist system, but this is when liquidation and surplus come in handy.
Criticized by the media and people, beauty products seem to be taking a great part in the waste around the world. With liquidation and surplus approaches, this has been changing for the past two years.
As beauty products remain in high-demand in all categories like skincare, cosmetics, and personal care, having a wide variety in stock and inventory comes in handy.
Resellers can rely on liquidation lots to access both a large quantity and all of it for a fraction of the wholesale or retail price.
This sets you apart and gives you an advantage as investment and reselling prices will be more balanced, bringing great profits in the long-term.
With consumer interest in self-care and beauty routines growing every day, you won’t have to worry about having a market or not to sell to. Instead, focus on how you can gain access to the pallets and high-quality ones in specific.
What to Sell to Succeed with Beauty Product Liquidation
Liquidation pallets come with a wide variety and mix of beauty products. However, by reviewing manifests, you can determine the majority of the items in it and their condition.
In our experience at Coastal Surplus Solutions, we highly recommend focusing on these categories:
- Cosmetics.
Liquidation pallets often include a wide variety of makeup items, both from high-end and drugstore brands. Typical products found in these lots include:
- Face products, like foundations, concealers, powders, blushes, bronzers, and highlighters.
- Eyes items, including eyeshadow palettes, eyeliners, mascaras, brow pencils, and false eyelashes.
- Lip options from lipsticks to balms.
- Tools or regular miscellaneous items, like makeup brushes, sponges, and applicators.
Popular brands in these lots range from Estée Lauder, MAC, and Dior (high-end) to L’Oréal, Maybelline, and NYX (drugstore).
This allows you to have a good range in quality and prices so that you manage or work with a specific target. However, you won’t be limited when more buyers come for a particular piece.
- Skincare.
Skincare surplus is a fast-moving category, especially as consumers prioritize wellness and self-care. This category alone comes with many items and most of them are from top brands.
You can find cleansers with micellar water, makeup removers, or particular options. Moisturizers like creams and gels are included as well.
But the mix of items continues with serums, treatments, masks, and sunscreens. All of them from top brands or drugstore options that remain profitable.
Trending products like retinol and vitamin C serums, face masks, and under-eye patches are especially popular for resale due to their broad appeal and high turnover. This has been determined by data followed in dropshipping and surplus platforms.
- Personal Care.
Personal care products don’t always come in the same lots as makeup or cosmetics. However, you can access lots that are full of them, but with the different subcategories:
- Haircare. Shampoos, conditioners, hair oils, styling products, and treatments.
- Body Care. Body washes, lotions, scrubs, and deodorants.
- Oral Care. Toothpaste, mouthwash, and whitening kits.
- Fragrances. Perfumes, body sprays, and colognes.
- Men’s Grooming. Razors, shaving creams, beard oils, and aftershaves.
Why Incur This Market in 2025
Because it will never stop growing.
Even though the market wasn’t the strongest during the pandemic, it only continued growing as we went back to a more standard economic situation.
Skincare, cosmetics, and products around personal care are sought after by multiple demographics. This expands your reach and how much you can make.
Hence, take your time to consider the options and variables.
At Coastal Surplus Solutions, we have been making sure resellers can source their pallets comfortably. We connect you to the best options when needed and requested.
Feel free to contact us to learn more or if you want to work with us through this market and profit opportunity.
