The holiday season remains the most lucrative time for resellers. You can be an apparel, clothing, skincare, or any type of reseller. You will benefit from the season and how everyone is trying to find gifts.
However, toy resellers probably profit the most out of all the people.
With so many kids waiting for their gifts under the tree, you want to stay up your game to get the exact items for all parents and buyers.
However, success hinges on smart sourcing, timing, and compliance. It is not only buying any items but also being careful with how it is done.
With new tariffs, supply chain challenges, and shifting consumer habits shaping the 2025 market and beyond, you want to know how to leverage toy liquidation holiday strategies.
Take your time. toys and items won’t go anywhere, but you could be easily affected by the whole process.
Our team at Coastal Surplus Solutions understands this and makes sure you have the items and the strategies in place.
Here, you will learn how to maximize profits and minimize risk with n and beyond.
Timing Strategy: January Clearance Buying for Next Christmas
Is it a bit excessive? No, if you know what to buy and how much to buy.
Savvy resellers understand that the best time to secure Christmas toy surplus buying is right after the holiday.
January clearance is an opportunity for everyone. With deep discounts and great offers in bulk purchasing, you will see how much you can save and win in the long run.
Many retailers remain with unsold inventory even up to February, making it an urgency for them to free inventory.
These two months are perfect to stock up your inventory and focus on how you can get all your profits later on.
The approach may be a bit excessive for resellers that need to work with the budget they have at the moment. However, it ensures access to popular products before shortages and price hikes.
According to the research by the New York Times, it allows for better inventory planning and margin optimization. After all, price hikes hit even right in September and October when people start preparing for the holidays.
The key is to use post-holiday sales and liquidation events to get multiple items for less than 80% in retail costs.
Then, focus on how to handle inventory and align it with demand surges.
Popular Categories Only: Electronics, Educational, Outdoor Toys
“But not all products sale.” This is true.
However, there is no one making you buy specific items or not. You can access multiple options and simply source surplus in different categories.
Not all toys are valuable and “toys” nowadays are not always the usual options.
When it comes to seasonal toy liquidation timing, focus on high-demand categories that always perform well:
- Electronics like tablets, STEM gadgets, perennial favorites, and robots.
- Educational toys, including puzzles, building sets, and science kits.
- Outdoors toys. Anything ranging from scooters to sports sets and ride-on like bikes.
- Classic games and plush toys, especially if they are part of a bundle or collection.
You can always bundle specific items with high-demand ones to vary your inventory and offer more options.
Age Verification: Ensuring Age-Appropriate Safety Standards
When you have your products, you have to make sure you have checked everything about grading and labeling.
Are these products good for kids within an age range? If so, you want to list it under that specific category, not more, not less.
Always work on ensuring every toy is properly labeled for the appropriate age group and meets the Consumer Product Safety Commission standards. This is to avoid returns and ensure kids’ safety while using the items.
Not less important, you have to consider documentation and labeling. Any records and certifications of the items are important to get your products listed.
Success Is Possible: Reseller Ears $15.000 During Holiday Season
A Florida-based reseller was able to make a lot in toy liquidation profit margins thanks to how they stock up during the holidays.
They invested about $12.000 in January clearance, made sure to organize and label the items, and included other expenses:
- $10.000 for inventory and holding it.
- $1.500 for shipping.
- $1.000 for marketing.
While this sounds like a lot, the reseller was able to generate $15.000 in profit during the peak season.
This was all thanks to a clear strategy, careful selection, and multi-channel sales for the items.
While he remained aggressive during the holidays for the sales, it is true that he started a few weeks prior to find the customers.
At Coastal Surplus Solutions, what we do is connect you to the goods.
We make sure you can find all the pieces you want and need, and don’t have to worry about quality and pallets.
Feel free to contact us anytime and have our professionals work with you through holiday toys wholesale closeouts.
